 |
|
 |
|
| B2B Customer Portal for Bayer Material Science |
|
| Bayer – The Company |
|
|
|
A little dye plant called Friedr. Bayer & Co, founded in 1863 by Friedrich Bayer and Johann Friedrich Weskott in Wuppertal-Barmen (Germany), is the beginning of Bayer's road to success. Today, the Bayer AG is a corporate group in pharmaceutical-chemical industry represented with about 350 companies in almost every country in the world. 117,000 employees make a turnover of more than 30,000 million € a year. With their business line Plastics the Bayer AG ranks with the world-wide leading plastics manufacturers. |
|
| The Goal – The Portal Solution |
|
| The focus in the technical realisation of the Technology Center for the business line Plastics was a consistent orientation to the customer's requirements. The aim was to make the entire data on the Bayer plastics range as well as the extensive knowledge and the technical competence of this business area globally available in form of a portal. And it should be easy to get these information at any time. |
|
| Content Management |
|
| The only way to get the large amount of production information under control and to meet the demand to place them available for the customer always up-to-date was a content management system. An individual design by Werum provided a successful content management functionality for the Technology Center. The entire relevant information is joint in a central database. The complexity and the volume of these data requires an intelligent navigation and search to be mapped in the system. Special attention was paid to the linkage of information, for instance in order to get prompt access to subject-relevant examples or product information when selecting a product example. |
|
| Web Design and Services |
|
| The basic design of the Bayer Technology Center was developed by the company G.V.K. Lüneburg. Werum carried out the technical implementation. Following the Bayer premise of ‚one face to the customer', Werum meanwhile has adjusted the web design to new directions for design. In addition to complete maintenance and technical service, Werum also does the hosting for the Bayer Technology Center. |
|
| Know-How Portal and the Technology |
|
With the Technology Center Bayer employs a customer portal of high functionality. The customer can access online the entire product data, examples, details, packaging sizes etc. A lavish search function guides the portal visitor to the required information. The eBusiness technology in this project bases on the following components:
- Oracle Data Warehouse
- J2EE architecture
- IBM WebSphere
- Lotus Sametime (Collaboration Server)
- 2 x Sun E 250 (Preview und Webserver)
|
|
| Direct Link to the Portal |
|
www.plastics.bayer.com
|
|
|
|
|
|
|
|
|
|
;)
;)
;)